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PRESS RELEASE
etnies Unleashes Spring 2007 Sandal Collection

Posted 09.18.2006

Lake Forest, CA -- etnies unleashed its spring 2007 sandal collection that combines comfort, style and function at ASR. In addition to the ASR preview, the new collection will be showcased again by appointment in New York City at the etnies Showroom, 29 Greene Street on September 20-21, 2006.

"etnies' new collection of sandals pushes forward to meet current market trends offering the basics as well as a water-friendly sandal and collaboration with the Malloy Brothers, said Eladio Correa, etnies brand marketing manager. "As a brand striving toward making sustainable footwear, etnies is offering PVC free sandals and non-toxic EVA in certain styles.

The spring 2007 etnies sandal collection is a diverse line offering a wide selection of traditional three-point sandals and slides. A few highlights of the line include:

Chalotas — Chalotas are inspired by an inside joke between the Malloy Brothers. You see, at one point, Keith Malloy mistakenly thought "Chalotas was the Spanish for "shoes. Dan and Chris always got such a kick out of Keith asking where his Chalotas were that the word became standard fare, and still carries on to this day in the form of a new sandal. This eco-sensitive three-point sandal brought to you by three of the world's best surfers features a natural cork footbed, a non-toxic EVA mid-sole and a sponge rubber outsole embossed with three environmentally friendly messages — "preserve the ocean, respect the beach and don't litter.

Runaway -- The Runaway combines function and style as etnies' first water-friendly sandal. This sandal's innovative water reduction system features a perforated waffle footbed and small channels in the mid-sole. This allows water to flow from the footbed out the sidewall leaving the wearer with a drier foot and more traction.

Bottle -- This soft unstructured slide sandal has a multi-purpose cargo pocket, with a surprise etnies bottle opener included. This slide features graphic patterns on the inside of the strap, and a contoured footbed with a toe bar and arch support. The textile material used in the upper is fused into the rubber outsole tread making a cool color pattern.

Ranger -- The Ranger's luxurious pigskin footbed, strap and lining provide unbelievable comfort and the whipstitch detailing on the midsole give it a highly stylized look. This sandal features unique strap construction which allows for a relaxed fit and crepe style texturing on the rubber outsole.

etnies spring '07 sandal collection will be available to consumers through authorized etnies dealers in January 2007. Consumers can find authorized etnies dealers in their area buy typing their zip code into the shop locator on etnies.com.

About etnies:
Established in 1986, etnies is the first skateboarder-owned and operated global action sports footwear and apparel company. etnies not only pushed the envelope by creating the first pro model skate shoe, but it pioneered technological advances and changed the face of skateboard footwear forever. Today etnies' vision is to remain the leading action sports company committed to creating functional products that provide the most style, comfort, durability and protection possible. etnies stays true to its roots by sponsoring a world class team of skateboarding, surfing, snowboarding, moto x and BMX athletes and continues its dedication by giving back to each of these communities. For additional information, visit www.etnies.com.




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